John K. Maltby II, DC, FICA

Dr. John K. Maltby II is a second-generation chiropractor with more than a decade of clinical experience. In addition to leading a successful private practice, he has served as the Idaho State representative for the ICA and as secretary of the Board of Directors for the Idaho Association of Chiropractic Physicians. He is also a Key Opinion Leader for K-Laser.

Previous Articles

Precision Over Power
October 1, 2026 (Volume 44, Issue 10)
Trending
Your Practice / Business
From Search to Selection: Why AI Visibility Matters for DCs
From Search to Selection: Why AI Visibility Matters for DCs

Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.

Mark Sanna, DC, ACRB Level II, FICC
Education & Seminars
Chiropractic Colleges in Crisis
Chiropractic Colleges in Crisis

Financial pressure, enrollment declines and institutional challenges are emerging at several U.S. chiropractic colleges. Life Chiropractic College West's and Life University's struggles may be the most talked about but appear to be part of a larger story. And with recent USDE requirements threatening to hamstring federal student financing for DC degree programs, chiropractic education is facing questions for which it has no immediate answers.

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Dynamic Chiropractic Staff
Your Practice / Business
Are You Meeting the Chiropractic Standard of Care?
Are You Meeting the Chiropractic Standard of Care?

The term standard of care is a legal term and a medical concept. There is no single, universally recognized standard of care document or authoritative reference. The medical concept defines what practitioners should do in practice. The legal term used determines whether a practitioner failed to meet that expectation. This article examines the standard of care for the doctor of chiropractic.

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Mark Balderston, DC, FPSC