Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Joel Stevans, DC, PhD
Dr. Joel Stevans earned his DC from the Los Angeles College of Chiropractic (1994) and a PhD in rehabilitation science from the University of Pittsburgh (2018). He is the associate director of experiential learning in Pitt’s new DC program. As a clinician, educator, researcher, and executive, he was an early adopter of interprofessional care and has led initiatives to expand evidence-based practice in primary care, rehabilitation, and chiropractic. His work focuses on improving care quality and system affordability through clinical and educational excellence.