Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Greg Fors, DC, DABCN
Dr. Greg Fors, DC, is the Chief Science Consultant for Biospec Nutritionals, a board-certified chiropractic neurologist (IBCN), certified in Applied Herbal Sciences (NWHSU) and acupuncture. As the clinic director of the Pain and Brain Healing Center in Blaine, Minnesota, he specializes in a natural biomedical approach to fibromyalgia, fatigue, depression, autism and ADHD.