Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Gary Humphrey, DC
Dr. Gary V. Humphrey is a 1977 graduate of Pasadena College of Chiropractic. He has practiced for 38 years in California and now Winter Haven, Fla.