Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
David J. Brunarski, DC, MSc, FCCS(C)
Dr. David Brunarski graduated from the Canadian Memorial Chiropractic College in 1977 after completing his undergraduate education at the University of Alberta. In 1992, he attained a master's degree in nutrition from the University of Bridgeport. He is president of the Ontario Chiropractic Association and is actively involved in committee work for the association. He maintains a private practice in Simcoe, Ontario.