Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Craig S. Little, EdD
Dr. Craig Little served as a practicing doctor of chiropractic for over 30 years before joining the Council on Chiropractic Education (CCE) as its president and CEO in 2015. Dr. Little has a Bachelor of Science in Biology and a Doctor of Chiropractic degree from Southern California University of Health Sciences, a Master’s Degree in Educational Leadership from Chapman University System, and a Doctorate of Education from Creighton University. He is also the current chair of the Association of Specialized and Professional Accreditors and is a member of the Leadership Roundtable of the Council on Higher Education Accreditation.