Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Bryan Hawley, DC
Dr. Bryan Hawley has been in health care for more than two decades, and owned and operated several high-end clinics. He is an international speaker, author and coach. He is also the CEO of SocialMediaDigimark, an online ad and marketing agency that specializes in helping doctors fill their practices and reach their goals. For questions or consultations, contact Dr. Hawley at info@drbryanhawley.com.