Bobbee Palmer, DC

Dr. Bobbee Palmer is one of the founding partners of the Chiropractic Business Academy. Employing the same tools he teaches in the academy, he built a thriving million-dollar, staff-driven cash practice. With more than 18 years of intensive, "in the trenches" chiropractic marketing developments and real-world testing, Dr. Palmer's passion and interest center on developing innovative chiropractic marketing techniques and methods to help DCs serve more of their community.

Previous Articles

Doc, Are You a Social Media Holdout? (Pt. 2)
September 1, 2018 (Vol. 36, Issue 09)
Doc, Are You a Social Media Holdout? Your Future Is Now
August 1, 2018 (Vol. 36, Issue 08)
Legos Lead to New Patients
June 1, 2018 (Vol. 36, Issue 06)
Get Your Website Producing Leads, Not Dust
April 1, 2018 (Vol. 36, Issue 04)
Build Your Marketing Hierarchy
February 1, 2018 (Vol. 36, Issue 02)
A Day in the Life of a Chiropractic Marketer
December 1, 2017 (Vol. 35, Issue 12)
An Invaluable Practice Tool: The New-Patient Calculator
October 1, 2017 (Vol. 35, Issue 10)
Trending
News / Profession
MAHA Launches Chiropractic Hub
MAHA Launches Chiropractic Hub

Building on a historic March 2026 meeting between Make America Healthy Again and chiropractic leadership, MAHA has announced the launch of the MAHA Chiropractic Hub, “a coordinated national partnership uniting MAHA Center, MAHA Action, and the chiropractic profession, including national associations, state organizations, practitioners, educators, researchers, and patient advocates. The Chiropractic Hub will advance federal policy, expand patient access, and build broad public support for chiropractic care across America.”

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Dynamic Chiropractic Staff
Education & Seminars
Confronting the Threat to Chiropractic Education
Confronting the Threat to Chiropractic Education

The chiropractic profession is confronting one of the most significant federal regulatory threats it has faced in decades. A new U.S. Department of Education (ED) accountability framework – commonly referred to as the “Do No Harm” (DNH) regulation – could place many chiropractic programs at risk of losing access to federal financial aid (student loans), potentially reshaping the future of chiropractic education and workforce development across the United States.

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Healthcare / Public Health
From Pain Scores to Performance Metrics
From Pain Scores to Performance Metrics

Pain has become the dominant language of musculoskeletal healthcare. Numeric pain-rating scales and symptom reports are routinely used as primary indicators of clinical success. But while pain reduction is meaningful, it is an incomplete and often misleading representation of recovery. This has real consequences for patient adherence, long-term outcomes, and how conservative care is perceived within the broader healthcare system.

Christopher Proulx, DC, PhD(ABD), CSCS