Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Anita Boser, LMP, CHP
Anita Boser, a graduate of the Institute of Structural Medicine, maintains a Hellerwork practice in Washington. She is the author of Relieve Stiffness and Feel Young Again With Undulation.