Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Andy Hewitson
Andy Hewitson, the founder and chief technology officer of Avant Wellness Systems, a developer and manufacturer of therapeutic devices, received his BSc in engineering in from the University of Natal-Durban (South Africa). He applies his broad technical competencies to the research and development of new therapeutic laser technologies. You can reach him with questions and comments regarding this article at andy.hewitson@avantwellness.com.