Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Andrew P.T. Gregory, DC, DACNB
Dr. Andrew Gregory, a 1992 graduate of Western States Chiropractic College, is board-certified in electrodiagnostics through the American Chiropractic Neurology Board . He is a diplomate of the ACNB and a member of the ACA Council on Neurology. Dr. Gregory maintains a private practice in South Windsor, Conn.