Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Andrew J. Strauss, DC
Dr. Andrew J. Strauss has practiced scoliosis-specific chiropractic care for 40 years and directs Strauss Scoliosis Correction in Nanuet, N.Y. He serves as vice chair of the board of directors and director of education for the CLEAR Scoliosis Institute; is an ISICO World Masters graduate and a certified Schroth practitioner; and is a member of SOSORT, the North American Spine Society, and the American Chiropractic Association and its pediatric council. He is the author of two books on scoliosis. Contact: hudsonvalleyscoliosis.com.