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Previous Articles

Effective Public Relations and Marketing
September 12, 2001 (Vol. 19, Issue 19)

Effective Public Relations and Marketing
July 16, 2001 (Vol. 19, Issue 15)

Effective Public Relations and Marketing
June 4, 2001 (Vol. 19, Issue 12)

Pitching a Story to the Media
December 16, 2002 (Vol. 20, Issue 26)

Upgrade Your Screenings with More Effective Marketing Techniques
September 1, 2002 (Vol. 20, Issue 18)

A Website, Brochure and Newsletter: Effectively Marketing Your Practice
July 15, 2002 (Vol. 20, Issue 15)

Chiropractic vs. Conventional Medicine: Heed the Call!
June 3, 2002 (Vol. 20, Issue 12)

A National PR and Marketing Campaign for Chiropractic
September 1, 2003 (Vol. 21, Issue 18)

Unprecedented Response
June 16, 2003 (Vol. 21, Issue 13)

If You Want Change, Read This Article
May 5, 2003 (Vol. 21, Issue 10)

Effective Direct-Mail Campaigns
March 24, 2003 (Vol. 21, Issue 07)

Media Alert
February 24, 2003 (Vol. 21, Issue 05)

Effective Public Relations and Marketing

Christopher Malter

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Trending
Billing / Fees / Insurance
Best Practices for Handling Refund Requests
Handling Refund Requests

Refund requests are an unavoidable part of running a chiropractic practice. Whether a patient is unhappy with their care, believes an adjustment caused harm, or simply changes their mind, these situations must be handled carefully to avoid escalation. While chiropractors are not legally obligated to issue refunds in most cases, there are times when doing so is the best business decision to protect the practice.

Brandon Hoffman, BA
Rehab / Recovery / Physiotherapy
Don't Forget the Iliacus
Don't Forget the Iliacus

Back pain? Blame the psoas. Seems as if everybody wants to dive headfirst into their psoas at the first sign of trouble with the lumbopelvic-hip region. Perhaps no other muscle is blamed more for causing problems than the psoas. Yes, it is an important stabilizer of the lumbar spine, but it shouldn't be the only one on which you focus. There is another big player on the scene: the iliacus.

Perry Nickelston, DC, FMS, SFMA
News / Profession
Chiropractic: State by State
Chiropractic: State by State

Interested in providing a new service? Need to know whether you can pursue dry needling, venipuncture or even animal chiropractic? Or perhaps you’re advising a prospective chiropractic student who doesn't know whether a bachelor’s degree is required for licensure in your state. The answers to these questions and more are available on Chiropractic Future’s Government Affairs Hub.

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