Your User ID and Password Get You Substantial Discounts
Some of the challenges of providing products online to the chiropractic profession involve confidentiality and access. The problem with the Internet is that you can't normally control who buys the products and who sees the prices of those products. A large percentage of the products, equipment and supplies sold to doctors of chiropractic is not suitable for purchase and use by consumers. Those products that should be used by consumers and patients are sold through chiropractors and are offered at "professional" prices that shouldn't be viewed by patients.
It is for this reason that ChiroMall (www.ChiroMall.com) was created. ChiroMall is a "closed" e-commerce Web site. Only licensed doctors of chiropractic have the unique user IDs and passwords required for access. DCs are the only ones who can view prices and make purchases.
The first "store" to open in ChiroMall is Preferred Reading & Viewing. This is the online version of the Preferred Reading and Viewing List found on pages 60-61 of this issue.
While the number of educational products offered in the pages of Dynamic Chiropractic is limited, there is unlimited space online. Currently, there are 60 textbooks, audio tapes/CDs, videotapes/DVDs, posters and other products available in ChiroMall - most complete with their original reviews. Of the 60 that are available, 26 are being offered at discounted prices only available online.
This will always be the case. At least 25 percent of all products offered on Preferred Reading and Viewing will be offered at a discount. Most of these discounts will only be available through ChiroMall.
If you are a licensed doctor of chiropractic, your unique user ID and password are printed at the top of the front page of this issue. This information is required to gain access to ChiroMall.
Preferred Reading and Viewing is only the first store to open in ChiroMall; several more are currently under development. These online stores will feature substantial discounts that will not be available elsewhere. In addition, many products and services will be offered at "guaranteed lowest prices," ensuring that DCs who purchase online pay the lowest prices available for those products or services.
Take a few moments to use your unique user ID and password to access ChiroMall (www.ChiroMall.com) and take a look around. Then, be sure to put your user ID and password in a safe place for future reference. As the number of ChiroMall stores grows, so will the savings available for you and your practice.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
