Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
A Moment of Silence for Lester Schneider, DC
After serving chiropractic patients for 30 years, Lester L. Schneider, DC, of Topeka, Kan., died April 23, 2003. Dr. Schneider was born to Peter and Emma Sitz Schneider in 1926. After serving in the U.S. Army in World War II, he married Joan V. Rhoden in 1947. The couple bore two sons: Gregory J. and Kent. D. Schneider.
In 1950, Dr. Schneider graduated from the University of Natural Healing Arts in Denver, Colo. He operated a successful practice that integrated chiropractic, naturopathy and physical therapy in Topeka from 1969-1999.
At the time of the 77-year-old Dr. Schneider's passing, he was a member of the service groups Disabled American Veterans and Veterans of Foreign Wars. He leaves behind his wife, Joan; sons Gregory and Kent; sister Marie Brown; and two grandsons.