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Does the Media Treat Chiropractic Fairly? Results of an Informal Survey

Editorial Staff

While chiropractic enjoys increasingly positive coverage by the popular media, there is still cause for concern. Without a comprehensive marketing campaign, chiropractic is very much at the mercy of the media and the impressions its coverage makes in the mind of the consumer public.

Dynamic Chiropractic conducted an informal, e-mail survey of the chiropractic profession. While the response was lessn than what would be needed to make these results generalizable, it's clear many DCs feel chiropractic is not being treated fairly by the popular media:

How does the media treat chiropractic? What kind of an impression does this treatment create? Here's what chiropractors say:

 

  1. "Media coverage of the chiropractic profession is fair and balanced and accurately reflects the problems within the profession."
    Strongly agree 10
    Agree20
    Disagree 85
    Strongly disagree 136
    No opinion 9
  1. "Media coverage of the chiropractic profession creates a negative impression that makes the problems in the profession appear worse than they actually are."

     

    Strongly agree 107
    Agree 106
    Disagree 33
    Strongly disagree 11
    No opinion 4
  1. "How would you compare the needs and types of disciplinary actions in the medical profession with the chiropractic profession?"
    They are the about the same 63
    The medical profession is higher than the chiropractic profession 58
    The chiropractic profession is higher than the medical profession 61
    No opinion 76

March 2003
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