While chiropractic enjoys increasingly positive coverage by the popular media, there is still cause for concern. Without a comprehensive marketing campaign, chiropractic is very much at the mercy of the media and the impressions its coverage makes in the mind of the consumer public.
Dynamic Chiropractic conducted an informal, e-mail survey of the chiropractic profession. While the response was lessn than what would be needed to make these results generalizable, it's clear many DCs feel chiropractic is not being treated fairly by the popular media:
How does the media treat chiropractic? What kind of an impression does this treatment create? Here's what chiropractors say:
Strongly agree 10
Agree20
Disagree 85
Strongly disagree 136
No opinion 9
Strongly agree 107
Agree 106
Disagree 33
Strongly disagree 11
No opinion 4
They are the about the same 63
The medical profession is higher than the chiropractic profession 58
The chiropractic profession is higher than the medical profession 61
No opinion 76
Recent laws in New Jersey and California represent a disturbing trend that will negatively impact a practice’s ability to collect monies from patients, as well as expose them to significant penalties if the practice does not follow the mandatory guidelines to a T. Please be aware that a similar law may be coming to your state. The time to act is before the law is passed.
With estimates showing over 30 million Americans affected by peripheral neuropathy – and a significant portion underdiagnosed – it’s increasingly likely that chiropractors are already treating these patients. What’s missing is structured recognition, comprehensive management and targeted tools to slow progression, improve function and support systemic health.
Each year, ICD-10-CM is updated on Oct. 1. For 2026, there are 74,179 total codes, with 487 additions, 28 deletions and 38 revisions. Code changes are based on date of service, not the claim submission date. Services performed on/after Oct. 1 must use the new codes. While no changes affect the common spinal or extraspinal codes most frequently used by DCs, several updates may still affect your claims – particularly for comorbidities, referred pain, or trauma cases.
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