Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher
This is the slogan we have been using for almost two years in our latest effort to educate patients and get them to refer their families, friends and co-workers. The program is called GoChiroTV and it builds upon our To Your Health e-newsletter program, which educates hundreds of thousands of patients and consumers every month. (To Your Health e-newsletter circulation is currently 322,444. Please visit www.toyourhealth.com for additional information.*)
GoChiroTV is a digital signage program that equips your reception area, rehab room and any other room in your office to effectively educate your patients about the value of chiropractic for all ages and phases of life. Each presentation is only about a minute long, but includes information on how chiropractic can improve health and reminds your patients that "someone they know needs chiropractic." We call these presentations "edutainment" because they entertain your patients while simultaneously teaching them about chiropractic, health and wellness.
Your Practice, Your Programming
In addition, your GoChiroTV programming is tailored to your practice. What you offer in your practice is what your patients see on the screen: nutritional supplements, orthotics, laser care, pillows, etc. You fill out a questionnaire selecting the services, products and brands you use in your practice. These presentations are added to your programming with the ability to change your selections as your practice changes. Most importantly, about half of your content changes every week. This keeps the information fresh and interesting for your patients.
These video presentations can also be shared on your Facebook page, further educating your friends and followers. This feature solves the constant challenge of what to post every day.
Simple, But Sophisticated
The technology part is stupid simple, to put it mildly. When you sign up, you get a media player that is about 3"x 3"x 1." It connects to your TV and plugs into a power outlet. That's it. The content is downloaded automatically through your Wi-Fi, with the ability to feature your programming on multiple TVs throughout your office.
The technology is top class. Our team at Dynamic Chiropractic provides the content and Ridgelogic, our technology partner, provides the media player and the software that supports it. Ridgelogic is the company that provides digital signage for most of the banks in the U.S. So, our profession gets similar technology that is costing the banks a lot more.
Educating people about the importance of chiropractic has always been my passion. I do it personally and want to provide you with various tools you can use to educate the people in your community and get them to come see you. GoChiroTV content is currently available in English, Spanish or both, so we can reach the Spanish-speaking community which is currently underserved by our profession.
A Special Offer to Get Started
While many doctors tell us GoChiroTV is helping them sell more products and services their patients want and need, my primary focus is education and ultimately referral. In my mind, you should be the primary care provider for every person in your community.
To this end, I would like to offer you a free, 45-day, in-office trial of GoChiroTV with absolutely no strings or financial commitment on your part. We'll send you the media player and tailor your content so you – and your patients – get the full experience.**
Simply try GoChiroTV out and see how your patients and staff respond. If you're like most doctors, you'll see the benefits pretty quickly. When you do, you will also receive a special, unpublished, discounted price. Please note that this opportunity is only good until April 30, 2019.
Please go to www.gochirotv.com/DC for more information and to sign up for the 45-day free trial; or call us at (888) 748-3462 to talk to a real person who can answer all of your questions.
Thank you for your dedication to chiropractic and all you do for your patients and community. Keep up the great work!
* You can send the To Your Health e-newsletter to your patients every two weeks for as little as $12.95 a month. For more information, please email myrep@mpamedia.com or call 800-324-5478. You can see a sample at https://www.toyourhealth.com/newsletter/TYH/newsletter.php.
**Please note that we will ask you for your credit card information to hold when we send you the media player for your free trial. Your card will not be touched unless you decide to subscribe to GoChiroTV, in which case the media player is included free with your subscription. If you chose not to subscribe, simply return the media player in the box provided.
Read more findings on my blog: http://blog.toyourhealth.com/ wrblog. You can also visit me on Facebook and Twitter (donpetersenjr, @donaldpetersen).
