It’s a new year and many chiropractors are evaluating what will enhance their respective practices, particularly as it relates to their bottom line. One of the most common questions I get is: “Do I need to be credentialed to bill insurance, and what are the best plans to join?” It’s a loaded question – but one every DC ponders. Whether you're already in-network or pondering whether to join, here's what you need to know.
WebMD Makes Historic Invitation to Chiropractors
WebMD enjoys monthly traffic of approximately 150 million visits (5 million a day), which is why it is widely considered the most popular health site on the Web. Less well-known is the fact that WebMD also has a doctor directory, which enjoys upwards of 7 million searches on a monthly basis.
Doctors of chiropractic have been eligible for inclusion in the WebMD doctor directory, but few have done so, and WebMD certainly hasn't promoted anything to that effect. That is, until now.
In collaboration with the Foundation for Chiropractic Progress (F4CP), WebMD is inviting all DCs to add their practice details in a free listing on the WebMD doctor directory. All Foundation for Chiropractic Progress members will automatically be added to the directory and will receive an email linking them to their initial listing, where they can provide additional information to complete the listing.
WebMD has also agreed to waive the initial set-up fee and extend a special price for DCs who want to upgrade their listing on the doctor directory. An enhanced listing includes top-of-page placement for your speciality in your local area; an appointment request form; and a call tracking number.
Kent Greenawalt, the founder and CEO of the F4CP, and Tom Daniel, general manager of Internet Brands (the parent company of WebMD) made the announcement at Parker Seminars Las Vegas on Friday, Feb. 22. Look for additional details in the April issue of DC.