Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Education Is Always in Style
Editor's Note: Article submitted by the Florida Chiropractic Association.
As 2017 comes to a close and we take a moment to reflect on the year, one of the biggest highlights that comes to mind is The National, which has quietly become the largest CE event with the biggest vendor exposition worldwide. An experience like no other, The National gives you access to world-class education, national issues and solutions, and industry leaders – all in one place. While there are many reasons to attend this premier event, here are the top three.
The Education
Over the course of four days, you and 3,500 colleagues and staff can immerse yourself in everything chiropractic. The National offers everything: nutrition, technique, taping, neurology, pediatrics, primary care, acupuncture, laser, and research trends. You have the opportunity to choose from 150 CE credits and learn from 90 distinguished panelists and speakers. You can enjoy a variety of CE options including rapid-fire panels or small, intimate classes, technique workshops, and business success seminars. Take advantage of extra certifications including DABCI, ACBN and more, allowing you to offer specialized services to your patients.
The National also serves as a forum to discuss the latest nationwide chiropractic news. Relevant topic discussions in 2017 focused on the role of chiropractic in the opioid crisis; integration of chiropractic care into mainstream health care; audit proofing the practice; triaging athletes with health care professionals; women's health; and how to attract new patients. Needless to say, no DC will be at a loss for something that will engage and provide value.
For DCs who would like to build their practice and develop their team, CCPAs, LMTs and X-ray techs can all earn certification hours for attending. CAs can earn a certificate when attending the Ultimate CA Training and interact with peers to learn better procedures and more effective marketing, resulting in higher productivity in your practice.
The Expo
Another big benefit The National offers is the world's largest chiropractic expo. With 430 booths, you can visit all your favorite vendors, such as 2017 Platinum Sponsors Standard Process and Pillow of Health. Collect freebies, learn about new products and shop for your practice ... all in one place.
The Expo also includes the chance to participate in a $10,000 cash giveaway. Imagine how many new products winners can buy for their practices with that extra money?
The Location
While the education and expo are critical to the success of The National, its location in beautiful and sunny Orlando, Fla., is a definite added perk! In between taking classes and learning about new products, take time to enjoy the local area. Many attractions are within walking distance and shopping is a short drive away. Receive discounts to theme parks to visit Mickey and Shamu. If you want to feel the sand between your toes, the closest beach is only 45 minutes away.
Feel like staying in? Enjoy resort pools, top-rated restaurants, and spa services in the comfort of your hotel. Come to learn and enjoy a vacation at the same time!
Plan for Next August ... Now
The National will challenge you to think and grow in a fun, fast-paced environment. As you head into 2018 and are making your education and personal development resolutions, add The National to your plan for next August! Reward yourself and bring your staff to get educated and motivated. Learn techniques to provide better patient care, how to build a successful practice and about new products from industry leaders. Experience a tax-deductible weekend and bring your family to enjoy the world of attractions and shopping that are nearby.
For more information about The National, visit www.thenationalchiro.com or call 407-654-3225.