Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Life University Student Receives Dr. Albert Grabovschiner Scholarship
Life University has awarded the Dr. Albert Grabovschiner Scholarship to 12th-quarter student, John Lancaster Jr. The scholarship is named after Dr. Albert Grabovschiner , co-inventor of Multi Radiance Medical (MRM) technology. The scholarship was established to support deserving students in financial need.
Greg Harris, vice president for university advancement at Life University, said, "The scholarship committee has certainly found a worthy recipient in John Lancaster." The committee selected Lancaster based on his enthusiasm and interest in working in serving chiropractic patients.
Added Harris, "MRM is a supporter of education and therefore recognizes that a growing number of students require greater financial assistance. We appreciate donors like MRM that create endowed scholarships for students."
Multi Radiance has long been a valued corporate partner of chiropractic institutions that fulfill a mission of providing world-class education to qualified students. "I am pleased that the selection committee chose to award the Scholarship to John, and we all wish him an outstanding academic year and a bright future upon graduation," said Max Kanarsky, president and CEO of Multi Radiance.
Source: Multi Radiance Medical