Washington Redskins cheerleaders join the Foundation for Chiropractic Progress' PR campaign to promote chiropractic.
Editorial Staff
With the Super Bowl only weeks away and football squarely in the public eye, the Foundation for Chiropractic Progress (FCP) has recruited more support from the National Football League for its ongoing public-relations campaign to promote the value of chiropractic care to the public. The FCP, which named NFL Hall of Famer Jerry Rice a spokesperson back in 2008, recently completed a video public-service announcement featuring the Washington Redskins cheerleaders. A print advertorial and 60-second TV spot are also in the works.
Chelsea Causey, third-year Redskins cheerleader
The video PSA, which also features commentary by Dr. Jay Greenstein, the official team chiropractor for the Redskins cheerleading squad since 1997, is being released at Parker Seminars Las Vegas in January 2011 and is available to all foundation members free of charge for use as a patient-education tool and/or for local television advertising. The video testimonial highlights the value of chiropractic care for cheerleaders and why chiropractic is a vital part of their training.
"I've experienced multiple injuries during my career as a cheerleader - everything from pulled hamstrings to sprains and even lower back pain - setbacks that chiropractic care [has] always helped me recover from," said Chelsea Causey, a third-year member of the Redskins cheerleading squad.
Washington Redskins cheerleaders Amanda Mitchell (left) and Denise Medina appear in the foundation's video public-service announcement touting the value of chiropractic care and are scheduled to attend Parker Seminars Las Vegas this month.
"People don't view cheerleading as a competitive sport, but you have to try out every single year in this industry and it takes a large toll on your body," added Amanda Mitchell, in her second year with the squad. "Without chiropractic care I would not have made it past my first year. After receiving treatment, I began to notice the pain starting to subside as well as improvement in flexibility during performances."
Amanda will join fellow Redskins cheerleaders Denise Medina and Barbra Beach at Parker Las Vegas to perform, sign autographs and make their presence felt at the FCP booth. Amanda and Denise appear in the video PSA.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Some pundits say that the upcoming presidential and congressional races, and many local races, might be the most consequential in our country’s history. We do not have the choice of sitting on the sidelines and hoping our patients will carry our water. Unlike other medical professions such as physical therapists, podiatrists, nurses, etc., the health care class (AMA) will not protect us. We must be in the game.
The most common condition affecting the shoulder is rotator-cuff disease. From acute tears to chronic tendinopathy, it’s common and needs a thorough workup. In fact, even asymptomatic shoulders can have full-thickness rotator-cuff rears in up to 40% of instances. Let’s look at additional conditions that can present to the office with weakness, loss of motion and pain in the shoulder beyond rotator-cuff tears.
