One year after the memberships of the Virginia Chiropractic Association (VCA) and Virginia Society of Chiropractic (VSC) unanimously voted to unify, the consolidated organization met for its annual meeting in Roanoke, Va., Sept. 24-26.
A total of 90 doctors of chiropractic, 38 chiropractic assistants, and 27 vendors - record numbers for southwest Virginia - gathered at the new Sheraton Hotel and Conference Center for top-notch educational presentations, dynamic speakers, organizational business, political and legislative updates, networking opportunities, increased camaraderie and fun.
The DC program featured a blend of practical and inspirational sessions. Dr. Mark Charrette taught adjusting protocols to address the most common subluxation patterns found in the feet, knees, and hips. Dr. Michael Placide provided tips on how to effective communicate chiropractic's positive message to human resources managers for workers comp. Dr. Scott Banks looked at the interrelationship between musculoskeletal disorders and metabolic imbalance, laying out an orderly plan for the evaluation and treatment of the metabolic contribution. Dr. Jeff Lewin provided two valuable programs: one on integrating the core into the doctor's active care protocol, and another to help doctors understand and maximize marketing trends. Dr. David Pinkus helped doctors and their staff to bullet proof their offices through better billing, coding, and documentation, while Dr. Sharon Gorman gave attendees an opportunity to share their passion for chiropractic with each other, as well as tips on allowing this passion to show through to others.
Chiropractic office staff were educated and energized by Ms. Lori Weiss' classes, which ranged from how CAs represent the doctors' number-one practice resource and how to handle the top 10 patient objections, to how to be a "10" CA and create a happier life both inside and outside of work. Ms. Becky Walter added a discussion on office chit-chat and related considerations, while Ms. Susette Goodwin reviewed front-desk procedures.
Educational programs were complemented by opportunities for attendees to relax and socialize. The Friday evening welcome reception in the exhibit area provided a good time for all and a casino dinner party was a big hit on Saturday. At the casino party, the Unified VCA Auxiliary conducted its popular 50/50 and prize raffle, featuring an array of exciting prizes donated by exhibitors, doctors, and patients, with proceeds to be used to support the auxiliary's efforts to promote and support chiropractic in Virginia.
The Saturday night party also featured the awarding of the Chiropractor of the Year, which went to Dr. Jay Greenstein of Sport and Spine Rehab. Dr. Greenstein was recognized for his relentless work on behalf of chiropractic, not just through his multi-office practice in Maryland and Virginia and service on several advisory and volunteer boards, but also via his role as Unified VCA Insurance Committee and Public Relations Committee chair.
Source: Virginia Chiropractic Association
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