Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
New Boy Scouts Policy Prohibits DCs From Performing Physicals
The Boy Scouts of America (BSA) recently implemented a policy that does not allow doctors of chiropractic to provide the mandatory BSA physical. The American Chiropractic Association is currently working with other chiropractic organizations to provide BSA with additional information regarding the educational credentials of DCs and their ability and licensure to perform physicals.
If you or your affected patient(s) would like to comment to BSA directly regarding this policy change, please contact the local BSA council or call the BSA main office at 972-580-2000. If you would like your comments included in ACA's correspondence to BSA, please forward them to insinfo@acatoday.org.
Source: American Chiropractic Association.