Chiropractic Products magazine is ending a long history of publishing to the chiropractic profession. In an e-mail interview, Ascend Media publisher Jody Rich remarked:
"The economy is going through the most difficult period of our lifetimes. While everyone hopes for recovery in 2009, that seems extremely unlikely. Among the many industries being pinched by the prevailing economic circumstances is the chiropractic industry. As a result of these extraordinarily difficult and sustained market conditions, Ascend Media is closing Chiropractic Products at the end of the year.
"This is a difficult decision. We are proud of the information Chiropractic Products brings to its readers and the marketing value the Chiropractic Products' audience has provided for its loyal advertisers. We are deeply grateful to the advertising community for its support of Chiropractic Products over the years.
"Chiropractors make a major and important contribution to society. Their commitment to their patients will never waver. The foundation of the chiropractic industry is that bedrock commitment by chiropractors. The economy, of course, will recover eventually. The chiropractic industry will thrive again.
"Ascend Media certainly wishes everyone in this great industry every success in the future."
Ascend Media has been selling off quite a few of its titles in the past 16 months, including the entire Professional Services Division,1 the entire Healthcare Division2 and EXPO magazine.3 The company is currently focused on "the Continuing Medical Education (CME) sector of the market."
References
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
