Imagine ... it's 2010 and people everywhere are reading about the care rendered by doctors of chiropractic. They see advertisements in all of the regular periodicals and publications they receive in their homes. They turn on their televisions and there are commercials about the health benefits of regular chiropractic care. They tune into their favorite radio stations on their way to work and hear how routine chiropractic keeps their bodies in optimum working condition.
Sound too good to be true? It could be, if they never actually get to hear these messages. That's why the Foundation for Chiropractic Progress needs your support; we want everyone to understand why it is vitally important to visit a chiropractor on a regular basis for wellness care. Think about helping us out and this could easily be a reality, not in 2010, but today. Do nothing, and the public may never come to know what they are missing in terms of real "health" care.
The F4CP is all ready to go with spectacular back and neck advertisements and chiropractic lifestyle concepts, which are in keeping with the health care mindset of the Boomer generation. We also are preparing now for the future. We want to help every doctor of chiropractic, and every chiropractic product and service supplier (vendor), who makes a choice to participate in the Campaign for Chiropractic that is sweeping the chiropractic community on a national level.
Think Again about what this profession can accomplish over the next decade if we begin the public education process now. Think Again about how the profession will garner positive media exposure and respect when we conduct a media blitz that exposes all of the benefits chiropractic has to offer. Think Again about the number of people you could help if they actually understood how you could help them!
The Foundation for Chiropractic Progress is thinking about the chiropractic profession; that is our only focus. So ... we ask that you Think Again about what you can do to assist the Campaign for Chiropractic, a national media campaign that addresses chiropractic care and only chiropractic care. How you treat the patients who come through your door is your business; getting them there is our business.
Gene Veno
President, Foundation for Chiropractic Progress
| Author's note: For further information on the Foundation for Chiropractic Progress and its ongoing Campaign for Chiropractic, please send me an e-mail at gveno@foundation4cp.com. |
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
