HOPE Day (Helping Other People Eat) will be back and bigger than ever as the Los Angeles County Chiropractic Society (LACCS) expands on last year's successful program to help feed the hungry of Los Angeles County, while generating tremendous positive publicity for the society and chiropractic. LIFE (Love Is Feeding Everyone), the organization founded by Dennis Weaver and Valerie Harper that now helps feed more than 100,000 hungry people in Los Angeles County each week, has again been chosen as the recipient of the food that participating HOPE Day doctors will collect from the patients they treat at no charge in exchange for a donation of food for the hungry. The second annual LACCS HOPE Day will be held on Thursday, February 14, 1991.
In addition to HOPE Day media efforts, LACCS is launching a general media relations effort. This program is designed to increase public awareness and understanding of chiropractic among LA County residents through the media. Aspects of this program include a press kit, media audit, news release program, and feature story development.
A chiropractic television program is planned for this year, with content focusing on different aspects of chiropractic and involving doctors from all ten LACCS societies.
Another important LACCS activity for this year will be the Speakers Bureau, which will promote LACCS members as speakers for community, civic, and educational groups in all county areas. The Speakers Bureau program will include a seminar to offer guidance to doctors wishing to become speakers.
When I graduated from chiropractic college in 1981 and started practice, I heard it all, and very little was positive. “You are a quack; you do not know what a subluxation is; you couldn’t get into a real health care program, so you chose the one that is slightly above a mail-order degree; you have no proof that chiropractic works; Are you really licensed?”, and so much more.
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A central challenge in creating our identity is that chiropractic is a method of care, not a technique or procedure. This is an important concept for us to promote. Our patients are treated with lifestyle modification, exercise, nutritional supplements, diet and a whole-body approach to accelerate the natural healing process. We are not simply CMT providers.
The results of a global survey released late last year (2023) unveiled some startling findings among medical and nursing students. The “Clinician of the Future: 2023 Education Edition” surveyed 2,212 students, of which 446 were in the United States, from 91 countries.
