On August 6, the benefits of chiropractic care were witnessed on national television. "CBS This Morning," with hosts Harry Smith and Paula Zahn, included a segment featuring the World Champion San Francisco 49ers.
A portion of Greg Gumbel's sports segment featured Joe Montana, Jerry Rice, Roger Craig, and other members of the 49ers receiving chiropractic care from Nick Athens, D.C. of San Carlos, California. This was a historic event for our profession; we hope that other teams will follow the 49ers lead and turn to chirpractic care for their sports injuries.
"DC" regrets that our press schedule did not allow us to inform you of this program before it was aired.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
