Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
ACA's Colossal Mailing on the Wilk Trial Appeal
In one of the largest single public relations mailings ever conducted by a chiropractic organization, in order to insure that the message of the Wilk trial appeal will not be lost, the ACA has sent a full packet of information to a list of individuals and organizations totaling 269,963. This packet includes the opinion handed down by the Seventh Circuit U.S. Court of Appeals, and chronicles the history of the Wilk suit along with a letter detailing the importance of this momentous decision.
The ACA has left no stone unturned as they recognize that ONLY through a chiropractic effort to share this information, will a complete and accurate format about this blemish in the history of America's health care system ever be made available.
The completeness and design of the package will create the opportunity for an accurate understanding about how chiropractic has been abused and how the public has been deceived. Hopefully, this enlightened understanding will ultimately influence these decision-makers to consider not only the plight of the chiropractic physician, but the needs of patients as well when developing their future policies and practices.
These distinguished efforts by the ACA will influence the future of the chiropractic profession in countless ways for many years to come.
Be watching for your copy to be arriving soon!