Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Correction
Our November 7, 1990 edition included a report on "Methods of Physician Selection Provided by Workers' Compensation Statutes." South Dakota was listed as one of the states in which the employer selects the physician.
Charles Kornmann, general counsel to the South Dakota Chiropractors' Association, informs us that since July 1, 1990 this is no longer the law in South Dakota. Employees in South Dakota have the initial choice of physician. Also, a physician in South Dakota is specifically defined now by workers'compensation law to include chiropractors.