Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Dr. Khelly Webb Adopts a Chiropractic Student
In December of 1992, I will be graduating from Cleveland Chiropractic College, Los Angeles.
I was "adopted" before my first trimester started by a very successful, considerate, professional, and responsible chiropractor, Dr. Khelly Webb of Los Alamitos, California. Dr. Webb purchased all my textbooks, requesting only that I do the same for a student when I'm in practice. That's called supporting your own, looking after the children, giving back, nurturing the tree -- planning for the future.
Dr. Webb's gift may be more than a giving act. It may be the wave of the future, as tuition costs have increased over seven percent each trimester since I began nine trimesters ago (from $2,700 to $4,100 per trimester since 1989).
Dr. Webb's gift is substantial indeed: The cost of books for an average trimester is approximately $300.
I'm giving Dr. Webb a plaque of appreciation for her wall (she has plenty already, but this one will be special). I think no chiropractor's wall is complete without a plaque of appreciation from an "adopted" student.
Make a note to call your alma mater and create a relationship with a student.
James Dohn
Tri. 10 CCC-LA