Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Dr. Khelly Webb Adopts a Chiropractic Student
In December of 1992, I will be graduating from Cleveland Chiropractic College, Los Angeles.
I was "adopted" before my first trimester started by a very successful, considerate, professional, and responsible chiropractor, Dr. Khelly Webb of Los Alamitos, California. Dr. Webb purchased all my textbooks, requesting only that I do the same for a student when I'm in practice. That's called supporting your own, looking after the children, giving back, nurturing the tree -- planning for the future.
Dr. Webb's gift may be more than a giving act. It may be the wave of the future, as tuition costs have increased over seven percent each trimester since I began nine trimesters ago (from $2,700 to $4,100 per trimester since 1989).
Dr. Webb's gift is substantial indeed: The cost of books for an average trimester is approximately $300.
I'm giving Dr. Webb a plaque of appreciation for her wall (she has plenty already, but this one will be special). I think no chiropractor's wall is complete without a plaque of appreciation from an "adopted" student.
Make a note to call your alma mater and create a relationship with a student.
James Dohn
Tri. 10 CCC-LA