Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Management Society Accepting Applications
The Society of Chiropractic Management Consultants (SCMC) was incorporated May 14, 1991 in Dallas, Texas (see June 7, 1991 issue of "DC"). The society was founded to promote and ensure the chiropractic profession of ethical, competent, and professional practice management consultants.
The SCMC strives to meet standards consistent with professionalism. Affiliation with the SCMC requires a commitment to established rules of business and ethical conduct. A member of the society, abides by these dictates: shall not sign students to practice management contracts until after their graduation; fees may not be based on a percentage of services rendered or income; shall not promote any specific religion(s) nor provide religious counseling; shall not engage in self-dealing or conflicts of interest with their clients; and shall not guarantee results to their clients or engage in misleading or deceptive advertising.
The SCMC has recently announced that it is accepting applications for membership. The next meeting of the SCMC is in Chicago, April 5-7. Candidates for admission will present themselves before the Application Committee on Sunday, April 5.
For further information contact:
Larry Markson, D.C.
Secretary/Treasurer
1-800-451-4514