Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Pennsylvania Bill Allows Licensure of Resident SCASA Grads
When former Secretary of Education Lamar Alexander declared that SCASA would not be recognized by the government as an accrediting agency, it was a gut wrenching time for students at the SCASA schools of Sherman, Southern California, and Penn. Straight. What would be the fate of those students who weren't graduating before the secretary's deadline?
While the three SCASA colleges have applied for membership with the Council for Chiropractic Education, there are no assurances in this process.
In Pennsylvania, however, new legislation (H.B. 1416) sponsored by Rep. Mark Cohen (D-Phila.) allows SCASA students who are "bona fide Pennsylvania residents" to be eligible for the chiropractic licensing examination in Pennsylvania. The only stipulation: enrollment before the June 4, 1993 deadline, and graduating by the end of 1996.
"This law will prevent an injustice to those men and women who began their studies in good faith," stated Rep. Cohen, Democratic majority whip in the House. "It was totally unforeseen that they might not be allowed to remain in or return to Pennsylvania to sit for their exam and to practice.
The bill was signed into law July 2 by acting Governor Mark Singel.