Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
DD Gets a Facelift
PORT PERRY, Ontario -- The bust of D.D. Palmer traveled some 100 miles from "Old Dad Chiro's" birthplace, Port Perry, to the town of Orilla (both in Ontario), where the Sanderson Monument Company, Ltd. performed restoration wizardry, sand blasting the bronze sculpture down to the bare metal, and then carefully refinishing it to a lovely bronze glow.
Authorized by the Canadian Chiropractic Association, the project was carried out by the Durham Region Chiropractic Society, a branch of the Ontario Chiropractic Association. Durham Society President Dr. Diane Lott organized an exhaustive fundraising campaign to raise the $10,000 necessary for refurbishing not only the statue, but its base and the surrounding grounds of Palmer Memorial Park on the shore of Lake Scugog.
The Durham Region Society sent out two rounds of fundraising letters, and formally requested donations at a meeting of all the Ontario society presidents. There, Dr. Peter Amlinger challenged the presidents not only to donate $250 from each society, but to make a personal donation of $100 each. Dr. Lott also asked Durham region members to donate $100 a piece. One member, Dr. Dave MacAskil, created a "before and after" poster of the monument, and managed to raise over $3,000 in personal donations.