Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Southeast Forum News
Director of Life's Chiropractic Technical Program Named
Judy Peters, a professional educator with a bachelor of visual arts degree from Georgia State University, has been named director of the chiropractic technical program at Life University. Judy was the assistant director of this program at Life from 1986 to 1987, but then moved to Florida, where she lived for 10 years.
The chiropractic technical program is designed for developing skills of office professionals in x-ray procedures; physical exams; laboratory procedures; office management; and patient relations.
"Chiropractic technicians are the strength of the chiropractic office, asserted Ms. Peters. "We teach them the skills they need to effective in this role."
Plan for the chiropractic technician program includes upgrading the certificate to an associate degree program that will allow credits to be transferred to other colleges and universities.
Life Rugby Places 5th in Nationals
The Life University Running Eagles competed in the 16-team USA Rugby Seven's National Championship in Conshocken, Pennsylvania, Aug. 16-17.
Life defeated teams from Washington, D.C. (3-0), Belmont Shores, Calif. (24-21), and Milwaukee (40-7) to move into the the quarterfinals.
In the quarterfinals, Life lost to the Fresno, Calif. team, the eventual national runner-up. The four teams that lost in the quarterfinals, including the Eagles, then competed in a consolation bracket. Life won the consolation, defeating Washington, D.C. (24-0), and Tempe, Arizona (33-17), giving them a 5th place finish overall.