To help develop a positive image and increase public awareness about the benefits of chiropractic care, 20 chiropractors in upstate New York have joined forces to form the Central New York Committee for Chiropractic Care (CNYCCC). The group's aim is to promote chiropractic care through the media in a way that will benefit all chiropractors and can be used as an example for chiropractors in other areas to band together and form their own local organizations.
To start the committee's media campaign in motion, the group recently held meetings with a national advertising agency, which has previously created campaigns for McDonalds and General Motors, among others. CNYCCC's plan is to start advertising on one television station this September, with the message "Chiropractic Care ... Good for Every Body." More television and radio stations will be added as funding increases. In addition, CNYCCC will be sponsoring various community events and hold seminars open to the public, which will raise the general perception about chiropractic.
Each chiropractic office has donated $3,000 to make CNYCCC's media campaign possible. A number of chiropractic suppliers and organizations, such as Scrip, Titan Tables, FCER, the ICA and Dynamic Chiropractic have also stepped forward to help sponsor the committee's efforts.
Any chiropractor or company who is interested in assisting CNYCCC or would like more information on the organization can contact Dr. Steven Klink at (315) 453-4040, fax (315) 461-9151 or Dr. Jay Lipoff at (315) 682-6030, fax (315) 682-6068.
Pediatric Brain Tumor Foundation president Michael Traynor presents the Highest Individual Donor Award to NCC President James F. Winterstein, DC for his fundraising efforts.
James Winterstein, DC, the president of National College of Chiropractic (NCC), was named the highest individual donor for the Chicago area Pediatric Brain Tumor Foundation's annual Ride for Kids event on July 13.
Drawing upon the resources of NCC's alumni, faculty and staff, local community groups, and the chiropractic profession at large, Dr. Winterstein raised a total of $10,000 for the Pediatric Brain Tumor Foundation. Next year, he said that his goal will be to raise $15,000.
More than 1000 motorcyclists participated in this year's Ride for Kids event, which began in Oak Brook, Illinois and finished up in Sugar Grove. The ride raised $131,653 for brain cancer research in children.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
