Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Internet Terms
Browser
A browser is a program that lets you see and hear all the information that's on the World Wide Web. There are several types of web browsers out on the market. The most popular one is Netscape Navigator, which is used by about 70% of the people online. Just over 18% of those online use Internet Explorer; other browsers include Mosiac (the original graphical web browser), Lynx, and those included with online services like AOL, Compuserve and Prodigy.
Bookmark
Using a World Wide Web browser, a bookmark is a saved link to a Web site (Netscape uses the bookmark idea; Internet Explorer calls them "favorites."). When you are looking at a particular Web site or home page and want to be able to get back to it at a later time, you can create a bookmark for it.
You can think of your browser as a book that's full of millions of pages -- Web pages. The bookmarks act as favorite spots that you'd like to go back and look at again.
Michael Devitt