Two 30-second, rodeo-themed commercials developed by the Foundation for Chiropractic Progress aired 350 times on the Cowboy Channel and other rodeo networks in alignment with the National Finals Rodeo in Las Vegas (Dec. 5-14, 2024). The rodeo-themed commercials, filmed at the Calgary Stampede earlier in the year, are the latest in the foundation’s “Made Possible By” campaign, which also included 2024 commercials targeting golf and pickleball enthusiasts during their major events.
The rodeo commercials, “8 Seconds Made Possible by Chiropractic” and “Balance & Stability Made Possible by Chiropractic Care,” are available on the foundation’s YouTube channel. Voiceover for both commercials was provided by Brett Gardiner, the most awarded and recognizable Western sports announcer.
“The commercials serve to showcase the crucial role chiropractic care plays in ensuring the whole-being health and performance of all rodeo athletes,” said Dr. Sherry McAllister, F4CP president, in a foundation press release. “The intense physical demands of rodeo – whether bull riding, roping, or barrel racing – take a toll on the body. Doctors of chiropractic provide hands-on care for immediate relief, prevention and long-term solutions. It is not just about pain relief, but optimizing movement, enhancing recovery, and supporting peak performance, so riders can give their best and stay safe.”
F4CP was also a “Gold Buckle Ceremony” sponsor at the National Finals Rodeo. The sponsorship included an additional advertisement that aired 10 times on radio and television, encouraging people to visit the foundation’s Find-A-Doctor Directory.
In addition to the network-aired rodeo ads, the F4CP has developed two other rodeo commercials for chiropractic colleges to utilize in promoting the benefits of a career as a doctor of chiropractic. That makes 10 total commercials developed by the foundation in 2024 (two aired rodeo commercials plus two career commercials; two golf and two pickleball aired commercials plus one career-focused commercial apiece). The career-focused commercials have been customized to help participating chiropractic colleges market their chiropractic programs.
Editor’s Note: To donate to the foundation’s “Made Possibly By” campaign or become an F4CP member, visit www.f4cp.org/package.
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