Continuing to impress the advertising and marketing world, The Foundation for Chiropractic Progress (F4CP) has again been recognized by industry organizations for its excellence in educating consumers on the benefits of chiropractic, this time through social media, newsletters, and demonstrating thought leadership by promoting holistic well-being.
Gold Hermes Creative Award
The Gold Hermes Creative Award for Social Media was awarded to the F4CP for its efforts to advocate for the chiropractic profession and raise awareness of chiropractic care among consumers on Facebook. The foundation’s Facebook page featured the organization’s first “ChiroThon” in 2022, with engaging content attracting a global audience of more than 85,000 viewers and raising more than $175,000 for chiropractic awareness.
In addition, the page’s chiropractic content continuously incorporates visually appealing and insightful graphics, driving hundreds of thousands of impressions reaching prospective patients. This is the second year in a row the F4CP has won a Hermes Creative Award, demonstrating the organization’s continued commitment to excellence and creativity in marketing.
Gold Healthcare Advertising Award
In addition, the Healthcare Advertising Awards recognized the F4CP as a gold winner for its “Monthly Progress Update.” These monthly newsletters are distributed to nearly 80,000 DCs and office staff around the globe empowering the profession with the latest chiropractic research, new F4CP community resources and campaigns to reach the public. The award acknowledges health care advertising based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Silver AAB “Stevie” Award
Finally, the Annual American Business Awards’ Silver “Stevie” Award for Thought Leader of the Year in government or a nonprofit organization was awarded to Sherry McAllister, DC, president of the F4CP, in recognition of her leadership in advocating for chiropractic. The prestigious award celebrates Dr. McAllister’s leadership in cultivating and fostering a dedicated and top-performing team at the foundation, focused on optimizing the advantages of chiropractic care on a national level for both internal and external audiences.
“We are deeply honored to accept these prominent awards, reflecting our unwavering dedication to educating the public about chiropractic care,” said Kent Greenawalt, chairman of the F4CP. “We believe in the power of excellence to drive progress, and these awards reaffirm our vision.”
“I would like to express my gratitude to our 36,000 members and our community. Together, we will continue to advance our mission to inform and educate the public about the benefits of chiropractic care delivered by DCs and its role in safe and effective care.”
These three awards continue a successful 2024 for the F4CP, with four awards won so far. Earlier this year, the foundation won gold in the annual Healthcare Digital Marketing (HDM) Awards, recognized in the digital video ad category for its 30-second commercial featuring professional soccer athlete Olivia Athens.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
