The Foundation for Chiropractic Progress (F4CP) joined nearly 1,000 health care and medical institutions that submitted their work in hopes of winning the prestigious Healthcare Digital Marketing (HDM) Award. Each entry was meticulously evaluated by a panel of health care marketers, creative directors and marketing professionals. When the winners were announced, the foundation’s Women’s World Cup video had been selected as one of the best, taking home gold in the Digital Video Ad category.
As part of its campaign to bring awareness of the benefits of regular chiropractic care, the Foundation for Chiropractic Progress produced a 30-second video commercial featuring professional soccer player Olivia Athens. The commercial showcases Olivia’s chiropractic story, which began at birth and continues throughout her career. In the commercial, she credits chiropractic fro her optimum health.
The commercial aired during the FIFA Women’s World Cup last year on digital platforms, as well as national and satellite cable networks, with secured spots on ESPN, Fox Sports, Bein Sports and others.
This is the commercial’s second award, as it was also recognized by the Association of Marketing and Communication Professionals (AMCP), which honored the video with its MarCom Gold Award. The AMCP is the industry’s pre-eminent evaluator of creative work consisting of several thousand creative professionals around the world.1
“Olivia is the embodiment of resilience and peak performance, made possible by the transformative power of chiropractic,” said Sherry McAllister, DC, president of F4CP. “Her story showcases how chiropractic care propels athletes to soar higher, move stronger and rethink what’s possible. It feels fantastic to capture a second win for this ad and I can think of no better way to begin the new year.”
The HDM Award adds to the ever-growing list of accolades F4CP has earned for its marketing campaigns. Past wins include the Healthcare Advertising Award, Hermes Creative Award, Viddy Award, Telly Award, Digital Health Award and the AVA Digital Award, to name a few.
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Continuing to impress the advertising and marketing world, The Foundation for Chiropractic Progress (F4CP) has again been recognized by industry organizations for its excellence in educating consumers on the benefits of chiropractic, this time through social media, newsletters, and demonstrating thought leadership by promoting holistic well-being.
Dr. Louis Sportelli received the Lee-Homewood Chiropractic Heritage Award during the annual conference of the Association for the History of Chiropractic (AHC). During his nearly 60-year career, Dr. Sportelli has embodied the spirit of the award, given to “living individuals who have made outstanding contributions to the chiropractic profession.”
Presently there is no consensus on the best treatment for Achilles tendon rupture; and its management is still controversial. The treatment options are conservative treatment and surgical repair. With either treatment, be it conservative or surgical, Achilles tendon tears necessitate prolonged recovery and rehabilitative management.
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