Exploring the Integration of Weight Loss Strategies into Chiropractic Care

Dr. Jason Strotheide, DC

It's officially 2024, and the vast majority of folks who made a weight loss-related resolution are starting to feel the pressure. Without help from loved ones or perhaps more serious help from a healthcare professional, their resolutions will soon fade and gradually be discarded altogether. Whatever progress made towards reducing pounds and/or inches will reset back to December levels (or maybe worse).

Americans, it seems, will do most anything to fight this phenomena. That might explain why global weight loss products industry is now over $260 billion, driven mostly by US dollars. While some programs offer genuine health benefits, others may be fads like the semaglutide wave that is currently happening.

Global Weight Loss Market Topped $260B in 2022 and is Projected to Surpass $532B by 2032

If you watch the news you can't miss stories about diabetes drugs being used off-label to address obesity. Even worse, semaglutide products like Ozempic® and Wegovy®, which are clearly not designed for weight loss, potentially include very serious side effects.

Addressing obesity is crucial as part of effective chiropractic care as it often exacerbates musculoskeletal conditions and hinders recovery. The consensus is clear: patient outcomes would vastly improve if obese and overweight individuals could lose even 20-30 pounds. The impact on joint stress, pain levels, and overall health is significant.

In light of all this evidence the question remains: What weight loss strategies can be integrated into your chiropractic practice? The landscape is dotted with a plethora of options, varying in efficacy and complexity. Chiropractors need solutions that are not only effective but also align with the scope of their practice and can be easily incorporated into patient care.

An effective approach should be easy to understand and easy to incorporate into your practice. It shouldn't require extensive additional training or resources. Key considerations should include a free, proven, turnkey marketing system that utilizes multi-faceted marketing resources and on-going client support. This approach will ultimately provide increased margins and won't require too much time or effort to sell it to n your existing patient base. Without this, the profits will never materialize.

Before engaging with any company or starting any program, scan the fine print for hidden fees or purchase requirements that could hinder your ability to implement the program as a profit center. And to that end, your bonus for introducing such a program should be to enhance patient outcomes, supplement practice cash flow and a gain a stream of new patients that come in through the weight loss door and convert to chiropractic patients.

For information about ChiroThin, the #1 chiropractor-supervised weight loss program in the industry, CLICK HERE.

About the Author
Dr. Jason Strotheide is the Founder & CEO of ChiroNutraceutical, creators of ChiroThin Weight Loss program www.ChiroThin.com. As the company's flagship product, ChiroThin has achieved remarkable success with nearly 300,000 programs sold across the United States and Canada. ChiroThin has the distinction of being the Number 1 weight-loss program exclusively for chiropractic offices. Dr. Strotheide is a 1993 graduate of Logan College of Chiropractic.