Chiropractic Marketing in 2024: The 3-Step System
How to Future-Proof Your Practice in 2024 with a Simple Digital

With 2024 fast approaching, you may be considering a digital marketing strategy for your chiropractic practice. After all, a strong online presence is essential to reaching more patients and staying competitive today.

But as you think of new ways to grow in the new year, let's first reflect on your original goals. Why did you choose this industry in the first place? Let's rewind a bit.

When you graduated from chiropractic school, I'd be willing to bet that you wanted these things to happen:

1. You wanted to help the people of your community.
2. You wanted to make a good income.
3. And you wanted to have freedom in your life.

I'm also willing to bet that numbers 2 and 3 didn't happen the way you hoped they would — an unfortunate reality my wife and I became all too familiar with early on.

While we were helping the community, we were struggling financially and had zero freedom. However, over the last 12 years, we learned how to navigate the industry more sustainably. With that in mind, let's explore the three key steps for building a successful chiropractic practice in 2024.

Step 1: A Compelling Online Presence

Every marketing system needs a solid foundation. Your website — the hub of almost all the online marketing you will do — is your first impression with new patients.

However, most chiropractors focus on new shiny objects. They toss up a website that doesn't represent them and put all their energy into Google or Facebook Ads. But your website is your home; how you keep it says a lot about you and your practice.

If I were practicing today, I would have the following:

1. A cutting-edge website design with clear calls to action.
2. Professional pictures that present my practice as professional, helpful, and friendly.
3. I would make sure I rank at the top of every important keyword search.

Are you doing as well as you should in this area? Do you have outstanding pictures on your website, and is your website telling your story? If you're unsure, it might be time for a comprehensive digital review.

Step 2: A Steady Flow of New Patients

Once you have a compelling website, your next step is to start your outreach campaign. Today, you can use all of the following:

• Google Search Ads
• Google Performance Max Ads
• Facebook and Instagram Ads
• TikTok Ads
• Snapchat Ads
• Reviews

I don't know many chiropractors that can handle all of that on their own, and that forces offices to reach out for help. But if hiring a specialized agency isn't in the budget, don't worry — there are still cost-effective options for managing your advertising. The key is to find platforms that offer flexibility without tying you down with long-term contracts or steep fees. This way, you can control your budget while effectively reaching new patients.

For example, even a tool like CHIRP — Inception's platform for Facebook and Google ads — is just one of many options available to help you effectively reach potential patients without breaking the bank.

Step 3: A Stable Practice Environment

Now you have a compelling website, along with a comprehensive platform, to manage your outreach. Your next step is to Connect, Engage, Nurture, and Retain your patients.

But where will you find the time? There are over a dozen things that doctors should be doing in their practices that they never get done. From blogging and social media posts to appointment reminders and email follow-up sequences, offices can benefit from having refined and customized systems in place.

In fact, juggling these tasks is a full-time job, even for an expert — but those experts can be expensive and difficult to find. Fortunately, chiropractors have always had management groups and marketing companies to help. And while both are good, the management groups make you do all the work. Even worse, the marketing companies just don't understand your practice.

To tackle this, consider an integrated system that can automate many of these tasks for you. This isn't about replacing the human touch but about enhancing it. In fact, because you're not bogged down with administrative tasks, you'll be able to focus more on patient care.

Look for a program that allows customization to your specific needs. Ideally, it should cover:

• Blogging
• Patient referrals
• Reviews
• Social media posting
• Patient education
• Reactivating dormant patients
• Scheduling and appointment reminders
• Streamlining online paperwork
• Automated email follow-up sequences

Having a tailored system gives you multiple ways to reach and retain your patient base, compared to the one or two methods you might be using now. As a result, your practice operations will be more efficient. Your patients will notice, and the results will speak for themselves.

Final Thoughts: Is Your Practice Ready for 2024?

In the past, practice success meant that you had to be a charismatic marketing superstar to succeed. But as you can see, the landscape has evolved. There's a growing emphasis on online presence, effective outreach, and operational stability.

The industry is heading toward more unified solutions that make it easier for chiropractors to manage every aspect of the patient journey. As this trend continues, it's important to stay updated and be prepared to adapt your practice to these emerging technologies and methods.

For now, focus on building a strong online platform, exploring multiple advertising channels, and streamlining your practice operations. If you're looking for a one-stop solution to help you achieve all of this efficiently, consider reaching out to Inception for tailored support. With help from our chiropractic marketing professionals, you can offer an exceptional patient experience and set your practice up for success in 2024.

About Dr. Mike Hamilton
Mike Hamilton, co-founder of Inception Online Marketing, understands the challenges and rewards of running a chiropractic practice. Driven by a keen interest in how Google rankings work, Mike redirected his focus to digital strategies. He now offers his insights to help other chiropractors improve their online visibility and patient engagement.

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