8 Marketing Strategies for Chiropractors to Get More Patients
Growing your chiropractic practice isn’t just about providing great care—it’s about sharing your expertise and attracting new patients to your clinic. Here are eight marketing strategies to help bring in those new faces and ultimately boost your bottom line.
- Harness the Power of Word-of-Mouth Marketing
Did you know word-of-mouth referrals are one of the most effective ways to get new patients? About 50% of folks choose their healthcare providers based on recommendations from friends and family. To encourage this, focus on providing an excellent patient experience. This includes everything from friendly staff to a welcoming waiting room atmosphere. Don’t forget to create an online space where satisfied patients can leave reviews—think an updated Google Business Profile! - Go Mobile
With nearly 60% of global website traffic coming from mobile devices, having a mobile-friendly website is a must. Work with your web developer to ensure your site is easy to navigate on phones and loads quickly. Also, reach out to patients via text or alert systems for reminders—consider investing in a patient engagement tool to streamline communication. - Refresh Your Website
Your website is often a potential new patient’s first impression of your practice. Make sure it's up-to-date, empathetic to the pains they might be experiencing, and highlights how you've helped others. Clear call-to-actions for scheduling an appointment are essential! - Build an Organic Social Media Presence
Connecting with current and potential patients via social media can be a game-changer. Choose the platform where your patients spend time, and start sharing valuable content regularly. Educational posts, engagement questions, and practice updates can all help grow your following and attract new patients. - Optimize Local SEO
To ensure local patients can find you, implementing effective local SEO strategies is key. Create a Google Business Profile for your practice, keep it updated, and encourage satisfied patients to leave reviews. Regularly updating a blog with keyword-rich content can also improve your ranking in search results. - Engage Your Community Through Events and Workshops
Instead of relying solely on digital marketing, actively participate in your community. Hosting or sponsoring local events and workshops can significantly enhance your visibility and credibility. - Advertise Online with Google Ads
Google Ads is a powerful way to reach new patients actively searching for chiropractic services. Use proximity targeting to show your ad to potential patients near your clinic, and promote specific treatments rather than just general services. - Don’t Overlook Traditional Marketing
While digital strategies are crucial, traditional marketing tactics can still be highly effective. Sending press releases to local newspapers about your services or notable achievements can increase your visibility and credibility within the community.
Implement These Strategies to Grow Your Practice
Now that you know how to get new patients in your chiropractic office, it’s time to execute. However, as a chiropractor, you may not have the time or resources to roll out these marketing strategies, at least not yet.
A fully integrated, cloud-based chiropractic EHR system like ChiroTouch provides all the tools you need to engage with your patients and expand your reach.
Book a demo today and see how ChiroTouch can help you implement an effective chiropractic marketing strategy.
