The Obesity Epidemic: Breaking North America’s Back
If only we were making up these stats, perhaps it wouldn't be so shocking. Unfortunately, the numbers are real. Compared to other countries, North America's slice of the pie chart is more like three or four slices; more than half of the 671 million obese people in the world live in 10 countries – and America tops the list. (*Source: WHO, Global Health Observatory)
As chiropractors, we see a high percentage of overweight and obese patients whose conditions are either a direct result of, or exacerbated by, their weight problem. This is particularly prevalent for doctors of chiropractic. So, what can you do to help?
"Weight Loss Products are a $160 Billion Industry..."
Perhaps a doctor-supervised weight loss program is just what the doctor ordered. There's certainly plenty of that pie to go around. The Weight Loss Products industry in the U.S. alone is over $160 billion and is expected to more than double to $305 billion by 2032. It is a huge market, and like American waistlines, it is only getting bigger!
Even a fraction of a fractional share of that $160 billion mentioned above would make a huge difference for any practice. And with over 51% of the US population wanting to lose weight on any given day, the opportunity to help patients who are struggling with weight-related issues is literally walking through your door every day!"
So how does one go about evaluating the managed weight loss programs on the market? Start at the core offering. If the program itself doesn't have a documented track record of positive patient outcomes, take a pass. Ease of implementation and minimal resource requirements are in the top five must-haves, as well.
Additional key considerations include a proven, turnkey marketing system, and adequate margins. If too much time or effort is required to sell it to even your existing patient base, the profits will never materialize.
Lastly, to protect yourself from getting a nickel and dimed, scan the fine print for hidden fees or purchase requirements that could hinder your ability to implement the program as a profit center. And to that end, your bonus for introducing such a program should be a stream of new patients that come in through the weight loss door and convert to chiropractic patients.
If you are considering adding weight loss to your clinic's services, or are looking for a new weight loss program to offer, we invite you to investigate ChiroThin as our record and reputation speaks for itself. Scan the QR code below.
About the Author
Dr. Jason Strotheide is the Founder & CEO of ChiroNutraceutical, creators of ChiroThin Weight Loss program (www.ChiroThin.com). As the company's flagship product, ChiroThin has achieved remarkable success with more than 300,000 programs sold across the United States and Canada. ChiroThin has the distinction of being the Number 1 weight-loss program exclusively for chiropractic offices. Dr. Strotheide is a 1993 graduate of Logan College of Chiropractic.