Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
William L. Inman, BS, DVM, CVCP
Dr. William Inman graduated from Washington State University and opened his own clinical veterinary practice. He has personally adjusted more than 75,000 clinical cases and trained 7,400 doctors worldwide. He is the president/CEO of the IAVCP and the AAAA, and the originator of veterinary orthopedic manipulation (VOM). He can be reached at drbill@vomtech.com.