William Esteb

Bill Esteb is a chiropractic advocate and new-patient marketing specialist with more than three decades of experience in the profession. He is the co-founder of Perfect Patients (www.perfectpatients.com) and the author of 11 books that explore the doctor-patient relationship from the patient's point of view."

Previous Articles

Website Tips to Support the New-Patient Journey
Fixing Our State Associations
March 11, 2004 (Vol. 22, Issue 06)
No Brakes
November 5, 1993 (Vol. 11, Issue 23)
Just Say No
September 12, 1995 (Vol. 13, Issue 19)
Healing Patients at the Front Desk
December 14, 1998 (Vol. 16, Issue 26)
Healing Patients at the Front Desk
August 24, 1998 (Vol. 16, Issue 18)
New Patients 101
June 12, 2000 (Vol. 18, Issue 13)
New Patients 101
May 15, 2000 (Vol. 18, Issue 11)
Trending
News / Profession
Remembering Dr. Warren Hammer - A Pioneer in Soft-Tissue Care
Remembering Dr. Warren Hammer - A Pioneer in Soft-Tissue Care

For chiropractors practicing today, Dr. Warren Hammer’s legacy is particularly visible in several areas that have become familiar components of modern musculoskeletal care: his early work with the Graston Technique and instrument-assisted soft-tissue mobilization; his extensive writing and teaching on functional soft-tissue examination and treatment; his role in bringing fascial manipulation to U.S. clinicians; and his decades spent educating chiropractors and other health professionals.

Dynamic Chiropractic Staff
Education & Seminars
Chiropractic Colleges in Crisis
Chiropractic Colleges in Crisis

Financial pressure, enrollment declines and institutional challenges are emerging at several U.S. chiropractic colleges. Life Chiropractic College West's and Life University's struggles may be the most talked about but appear to be part of a larger story. And with recent USDE requirements threatening to hamstring federal student financing for DC degree programs, chiropractic education is facing questions for which it has no immediate answers.

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Dynamic Chiropractic Staff
Your Practice / Business
Are You Meeting the Chiropractic Standard of Care?
Are You Meeting the Chiropractic Standard of Care?

The term standard of care is a legal term and a medical concept. There is no single, universally recognized standard of care document or authoritative reference. The medical concept defines what practitioners should do in practice. The legal term used determines whether a practitioner failed to meet that expectation. This article examines the standard of care for the doctor of chiropractic.

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Mark Balderston, DC, FPSC