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William Esteb

Bill Esteb is a chiropractic advocate and new-patient marketing specialist with more than three decades of experience in the profession. He is the co-founder of Perfect Patients (www.perfectpatients.com) and the author of 11 books that explore the doctor-patient relationship from the patient's point of view."

Previous Articles

Website Tips to Support the New-Patient Journey

Fixing Our State Associations
March 11, 2004 (Vol. 22, Issue 06)

No Brakes
November 5, 1993 (Vol. 11, Issue 23)

Just Say No
September 12, 1995 (Vol. 13, Issue 19)

Healing Patients at the Front Desk
December 14, 1998 (Vol. 16, Issue 26)

Healing Patients at the Front Desk
August 24, 1998 (Vol. 16, Issue 18)

New Patients 101
June 12, 2000 (Vol. 18, Issue 13)

New Patients 101
May 15, 2000 (Vol. 18, Issue 11)

William Esteb

William Esteb

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Clinical Care
Don't Forget the Iliacus
Don't Forget the Iliacus

Back pain? Blame the psoas. Seems as if everybody wants to dive headfirst into their psoas at the first sign of trouble with the lumbopelvic-hip region. Perhaps no other muscle is blamed more for causing problems than the psoas. Yes, it is an important stabilizer of the lumbar spine, but it shouldn't be the only one on which you focus. There is another big player on the scene: the iliacus.

Perry Nickelston, DC, FMS, SFMA
Herbs/ Teas & Homeopathy
Phytotherapy for the Herpes Virus
Using Phytotherapy Against the Herpes Virus

Two closely related viruses of herpes simplex, HSV-1 and HSV-2, can infect the human body. HSV-1 mostly infects the gums and skin, although it can cause more serious infection in the brain. HSV-2 mostly infects around the genital area. Infection with the virus can be unsightly and painful, especially for HSV-2.

Kerry Bone, BSc (hons), Dipl. Phyto.
Billing / Fees / Insurance
Best Practices for Submitting Clean Claims - The First Time
Best Practices for Submitting Clean Claims - The First Time

What’s the simplest way to ensure prompt payment for your claims? Ensure that the insurance payer has no reason to deny them. Submitting a “clean claim” from the start can have a more significant impact on your net collections than any other step in your billing workflow. Net collections and accounts receivable (AR) can improve significantly when claims are clean from the start. 

Konstantin Chernukhin
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