William Esteb

Bill Esteb is a chiropractic advocate and new-patient marketing specialist with more than three decades of experience in the profession. He is the co-founder of Perfect Patients (www.perfectpatients.com) and the author of 11 books that explore the doctor-patient relationship from the patient's point of view."

Previous Articles

Website Tips to Support the New-Patient Journey
Fixing Our State Associations
March 11, 2004 (Vol. 22, Issue 06)
No Brakes
November 5, 1993 (Vol. 11, Issue 23)
Just Say No
September 12, 1995 (Vol. 13, Issue 19)
Healing Patients at the Front Desk
December 14, 1998 (Vol. 16, Issue 26)
Healing Patients at the Front Desk
August 24, 1998 (Vol. 16, Issue 18)
New Patients 101
June 12, 2000 (Vol. 18, Issue 13)
New Patients 101
May 15, 2000 (Vol. 18, Issue 11)
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Education & Seminars
Chiropractic Colleges in Crisis
Chiropractic Colleges in Crisis

Financial pressure, enrollment declines and institutional challenges are emerging at several U.S. chiropractic colleges. Life Chiropractic College West's and Life University's struggles may be the most talked about but appear to be part of a larger story. And with recent USDE requirements threatening to hamstring federal student financing for DC degree programs, chiropractic education is facing questions for which it has no immediate answers.

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Dynamic Chiropractic Staff
Women's Health
The Missing Link in Midlife Female Musculoskeletal Pain
The Missing Link in Midlife Female Musculoskeletal Pain

Musculoskeletal pain in perimenopause and menopause reflects a broader physiologic shift rather than an isolated structural problem. Declining estrogen, increased inflammation, metabolic dysfunction, and nervous system dysregulation collectively alter tissue quality, pain perception, and recovery capacity. Recognizing this interconnected model enables clinicians to move beyond symptom management and toward more effective, systems-based care that improves long-term outcomes for midlife women.

Sheila Payton, DC, MS
Chiropractic
Dolly Parton’s Connection to Chiropractic
Dolly Parton's Connection to Chiropractic

As the world remembers Dolly Parton following her death Aug. 25 at age 80, there is a little-known connection to the chiropractic profession worth revisiting: Dolly publicly acknowledged using chiropractic care and another famous entertainer even recalled meeting her at a chiropractor's office.

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Dynamic Chiropractic Staff