Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Tom LaFountain, DC
Dr. Tom LaFountain has been a member of the Professional Golfer's Association (PGA) sports medicine team since 1997 and is the founder of Professional Sports Care. Dr. Tom LaFountain has provided chiropractic / sports medicine services at over 235 PGA tournaments including 15 Masters tournaments; 14 PGA Championship events; 14 U.S. Opens, seven Ryder Cups, and six President Cup events. Dr. Tom LaFountain's overall treatments and evaluations on PGA golfers has exceeded 12,000 visits. He is currently the president of Professional Sports Care, the provider of chiropractic services for PGA and Champions Tour players, a position he has held since 1997.