Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Ted Scott, DC
Dr. Ted Scott is 2nd assistant to Craig D. Campbell, DC, chairman of the Chiropractic Committee of the Missionary Medical Dept., Church of Jesus Christ of Latter-Day Saints (LDS), headquartered in Salt Lake City, Utah. He retired after 33 years of chiropractic practice in Utah., which included service as chairman of the Utah Chiropractic Physicians Licensing Board; National Board of Chiropractic Examiners District IV director; NBCE treasurer; and NBCE president. For more information, contact Dr. Scott at tjs787878@gmail.com.