Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Tariq Faridi, BSc, MEd
Dr. Tariq Faridi holds a doctorate in biomedical sciences and has completed two postgraduate CME courses from Harvard Medical School, accumulating 42 CE units for"Treating Obesity--A Multidisciplinary Approach," and "Malnutrition in the Hospitalized Patient." In addition, he has received a certificate for "Preventive Medical Strategies" from USC Medical School. Dr. Faridi is the author of Spinal Manipulation and Visceral Disease: Early Detection and Clinical Management and speaks at chiropractic colleges worldwide.