Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Steve Engen, DC
Dr. Engen is a graduate of Logan Health Sciences University and has had his own practice since 1979. He is certified in Applied Kinesiology, Chiropractic Neurology and as a Performance Enhancement Specialist through the National Academy of Sports Medicine. He currently practices in Kearney, Neb. and can be reached at sengen@sengen.us.