Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Robert Morrison, DC, DIBAK, DACBN
Dr. Robert Morrison graduated from Western States Chiropractic College (WSCC) in Portland, Ore., in 2001. That same year, he relocated to Italy, where he gained experience both in private practice and in health care facilities throughout the country. By 2009, Dr. Morrison had achieved diplomate status in applied kinesiology (DIBAK) and become president of the Italian chapter (ICAK Italia). Dr. Morrison is an international lecturer and published the authoritative textbook Applied Kinesiology Manual Muscle Testing. In 2013, he became a certified functional medicine practitioner; and in 2015, became a diplomate of the Board of Clinical Nutritionists (DABCN). Dr. Morrison currently resides and practices in New York City.